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Newquay - Who’s who in Tourism Quality
Who's Who in Quality
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VisitEngland (VE) came in to being in April 2009 as the national organisation for tourism in England. Its foundation was a key outcome of the British Tourism Framework Review. Through the Chairman and stakeholder Board, VisitEngland leads the development and marketing of England's visitor economy, working in partnership with industry, regional and local tourism bodies through the Partners for England Forum. As the authority for tourism in England, VisitEngland is the custodian of the enjoyEngland consumer brand and the England tourism strategy. VisitEngland develops the accommodation schemes, sets the standards, champions the ratings and promotes only quality-assessed accommodation in the enjoyEngland campaigns and in all VisitBritain international marketing activities. Local, regional and destination partners support the quality agenda by promoting quality-assessed accommodation in publications, websites and in Tourist Information Centres. |
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Quality in Tourism (QiT) is the assessment service provided for VisitEngland. With a field force of over 60 experienced assessors and a highly dedicated in-house team they carry out the assessments and handle the administration of the national quality assessment schemes on behalf of VisitEngland. Over 23,000 accommodation businesses are assessed annually across eleven different schemes, making VisitEngland (in conjunction with Quality in Tourism) the largest provider of quality assessment in England. |
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VisitBritain (VB) is the national tourism agency, funded by Government to build the value of tourism to Britain, working in partnership with the tourism industry and the nations and regions of Britain. It operates in 25 offices worldwide and its goals are to raise the world's aspiration to explore Britain, to be the authority on maximising the value of the visitor economy and to raise tourism up the economic agenda. Its focus is on five key areas of activity:
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